![]() ![]() Use the headline field to say a bit more about how you see your role, why you do what you do, and what makes you tick. There’s no rule that says the description at the top of your profile page has to be just a job title. Make your headline more than just a job title. More than anything, the right background photo helps your page stand out, engage attention and stay memorable. It grabs people’s attention, sets the context and shows a little more about what matters to you. ![]() Your background photo is the second visual element at the top of your profile page. There are some great posts explaining how to pick the right profile picture on LinkedIn – but here are some quick tips to start with: make sure the picture is recent and looks like you, make up your face takes up around 60% of it (long-distance shots don’t stand out), wear what you would like to wear to work, and smile with your eyes! 2. Your profile picture is your calling card on LinkedIn – it’s how people are introduced to you and (visual beings that we are) it governs their impressions from the start. Choose the right profile picture for LinkedIn. They will help to give you the LinkedIn profile and personal brand that you deserve. Some of them are very quick wins, some of them may take a little bit of time – but all of them are very worthwhile. Here are 20 profile features you should check and update for 2024. If you haven’t checked your profile page recently, you might well find new ways to build your personal brand. And we regularly add features to increase its capabilities as a personal marketing platform and give you new ways to signal your skills and motivations. The LinkedIn profile page is the foundation for your personal branding. And the most effective employee sharers are those who’ve built their personal brand on LinkedIn. The impact of employees who share content is huge. However, when we neglect personal branding, we don’t just sell ourselves short – we also miss a big opportunity, from a sales perspective. We don’t get around to it because we’re busy, and because it can sometimes feel selfish or egotistical to invest time in marketing ourselves. I know that there’s more that I could be doing to build my own profile on LinkedIn – and I know that I’m not alone. But how often do we apply those skills to building our own personal brands? For many of us, it’s nothing like as often as we should. We’re trained at it – and we’re good at it. ![]() The Court granted hiQ’s motion for preliminary injunction and enjoined LinkedIn from preventing hiQ’s access, copying, or use of public profiles on LinkedIn’s website.Professionals – particularly salespeople – invest a lot of time and resource in building brands. And don’t worry – they don’t know you’re following them.” However, in granting hiQ’s motion for preliminary injunction, the court notes that LinkedIn’s professed privacy concerns “are somewhat undermined by the fact that LinkedIn allows other third-parties to access user data without its members’ knowledge or consent.” Marketing materials from LinkedIn to parties that subscribe to their Recruiter product to track other users inform potential customers “when they update their profile or celebrate a work anniversary, you’ll receive an update on your homepage. LinkedIn states that “over 50 million members have used a ‘Do Not Broadcast’ feature that prevents the site from notifying other users when a member makes profile changes.” LinkedIn argues that the potential for compromising privacy significantly harms both it and its users. Some users have an interest in preventing employers or other parties from tracking profile updates. LinkedIn is concerned that this type of unauthorized “data scraping” harms the site because it threatens the privacy of LinkedIn users. hiQ filed a complaint after the parties were unable to reach an agreement asserting the right to access publicly available profiles. LinkedIn restricted hiQ’s company page and stated that any further access to LinkedIn’s data would violate state and federal law. In May 2017, LinkedIn sent a letter demanding that hiQ cease and desist mining data from the networking site, noting that its user agreement prohibits various methods of data collection from its website. It offers two products to its clients: “Keeper” tells the employers which of their employees have the highest risk of being recruited by others and “Skill Mapper” provides a summary of skills that individual workers have. hiQ generates information about a business’ workforce through analysis of employee’s profiles and then sells that information to employers. On August 14, a California Judge issued an order granting a preliminary injunction motion that will allow hiQ to continue to sell information gathered through LinkedIn’s publicly available profiles to its client businesses. ![]()
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